Do you have an Internet business where you are put in a position of leadership? Firstly, the affected parties may well be key elements to an organization or business that is dependent upon their contribution and will undoubtedly respond with all available resource for both the preservation of life and the continuity of business. Secondly, the process for escalation and decision making, including the activation of services and resources, will be made in the absence of a technical expert such as a doctor. As is the case with almost all business crisis in the initial stages. Even then, the measure to which any trained and experienced expert pertaining to crisis management will be limited to a large degree by the actions of the first responders and their support resources. A fact-of-life for those professionals charged with business leadership responsibilities – which includes the executives, entrepreneurs and managers – they will usually encounter the most disruptions, interruptions or other forms of distractions to their scheduled activities. Unfortunately in the face of that reality, these business leadership personnel tend to immediately discount, ignore or underestimate the potential value in those unanticipated events. Chief Marketing Officer (CMO). Recently, companies have been bringing in a marketing expert at the C-level rather than as just a vice president. The reason is simple: Many current business battles are battles of marketing, so corporate strategy often hinges on marketing strategy. The CMO owns the marketing strategy-and that often includes the sales strategy-and oversees its implementation. The CMO will know (or learn) your industry inside out and helps you position your product, differentiate it from your competitors’ products, enlist distributors, and make sure customers learn to crave your product. An organisation that wants to increase its profit might use the organising stage to outline the roles of marketing (investigate and promote new market share) and separate these from the accounting department (assess the viability by calculating projected sales and expenses) while also ensuring they all have the necessary resources to complete the work. Davidson et al. defines leading as the process of getting members to work together for a common interest (2009. p.14). This document management solution is key to establishing modern processes in sales, human resources, and marketing. It reduces inefficiencies and enables the automation of complex workflows in the enterprise environment. In the business world, there are many risks faced by company’s every day. The best way that business owners can protect themselves from these perils is by carrying the right insurance coverage.