If you stop any sales person on the street and ask them if they are good at what they do, chances are, they will all say "yes!" But ask their manager, marketing department, customer service area, human resources department (or any other function of the firm), and chances are the answer is "no." The difference in defining sales competence is…
Continue ReadingThe Relationship Between Marketing & Human Resources
If you want your resume to actually be a marketing document for you, and get a recruiter's or a hiring manager's attention, you must pack that resume with the keywords that are relevant to the career area you want. Generally, when you work with partners that have the same vision and drive; automate your systems, close up gaps that could…
Continue ReadingThe Relationship Between Marketing & HR
If you stop any sales person on the street and ask them if they are good at what they do, chances are, they will all say "yes!" But ask their manager, marketing department, customer service area, human resources department (or any other function of the firm), and chances are the answer is "no." The difference in defining sales competence is…
Continue ReadingThe Relationship Between Marketing & HR
Much has been said about business leadership. According to the International Federation of the Phonographic Industry (IFPI) in 2014 Europe has the highest demand for digital music with $5.36 billion in revenues from online music, the United States has the second highest demand with $5.24 billion in revenues, and Asia has the third highest with $3.33 billion in revenues (IFPI,…
Continue ReadingThe Relationship Between Marketing & Human Resources
Many companies over the last 5 years have been forced to cut their marketing staff and eliminate positions that were critical to their operations. Human development is one of the biggest contributing factors to human behavior. As children go through their different stages of life, they approach learning in different ways. When an educator has an intricate understanding of human…
Continue Reading