Sales, Marketing, Human Resources

After surviving the initial 18 to 24 months in business, you have graduated into the growth phase. 1. Website-Your website is the cornerstone of your marketing activities. Instead of an "old school" corporate site, think about using a hard-hitting sales letter approach. Use rich media and integrate a personal video into your site. Also, be sure to include a "squeeze…

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Sales, Marketing, Human Resources

If you stop any sales person on the street and ask them if they are good at what they do, chances are, they will all say "yes!" But ask their manager, marketing department, customer service area, human resources department (or any other function of the firm), and chances are the answer is "no." The difference in defining sales competence is…

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