Christian women today have many women mentors and role models from Bible days on which to base their business and leadership ventures. The company can sustain competitive advantage with the help of combine effects of marketing management strategies and the effective use of internet leads Tesco, on the top as most strategic business symbol. Changing in the business strategies, with respect to the technological changes and due to the emergence of internet, Tesco modified its operations that are cost effective and profit generated. Tesco is before now a recognized brand with diversifications in terms of customers and their loyalties. In the Production Module Schedule the sales forecast carries over to the Unit Sales Forecast. Under the Unit Sales Forecast is the Inventory on Hand. Erie must adjust the Production Schedule for Traditional-Eat to equal 1,231,161 units. The number 1,231 is placed in the box. The computer will then calculate the unit Production after Adjustment. Erie does this calculation for the rest of the segment products: Low-Ebb, High-Echo, Performance-Ebb and Size-Egg. Note that the highest to lowest market share in units in the competition is Low End, Traditional, High End, Size and Performance. Even though High, Size and Performance sell fewer units these segments sell at higher prices. Tip 5: Try using several avenues to recruit such as full color newspaper inserts, business journal classifieds, a banner ad on your web site, local colleges, Internet job postings, radio ads, military bases, job fairs and employee referral program. Never leave the vitality of your company to just one avenue of marketing. You must build a marketing web that has many marketing branches to attract good people. Income of a plumbing business is directly related to the amount of work undertaken and the charges levied on this work. In an overall sense, the amount of income must exceed the costs of the business, and the aim of any sales and marketing plan is to ensure that this is, in fact, the case. With the advent of social media and the internet, the avenues available to market a business have increased exponentially. The starting point for any plumbing business, like any service related business, is to determine in as much detail as possible who exactly the people are that would be providing the business with revenue. These people, as a whole, are called the buying persona of the business. A plumbing business may, for instance, decide to stay small and provide after-hours services to family and friends, or it may target large corporate projects and tenders. Or anything in between. The better any prospective plumbing organisation understands exactly the behaviour, like, needs, wants, and aims of their prospective market the better they will fare. The example here is that a plumber who caters to the lower end of the economic market would use more print media and posters to advertise the business, while a plumber catering to an upper market segment may elect to use social media more since richer people have smartphones and will be reachable using digital platforms.